Brand Identity Design

You are the expert on your business. You know what your customers want.
Now you need to convey that to your audience. We can help.
Bring your business vision to life with our Signature Branding Service.

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What’s Included:

  • If you’re not sure where to start or what options are best for you, this 30 minute session is a great way to dive into all that we do. We will walk through our different branding packages and let you know what works best for your business goals.

  • A mood board is a collection of images that make up the look and feel of your brand. The main goal of creating a mood board is to ensure that branding elements like color palette, typography, photography, and content match before any product mockups get created.

  • Your main logo is critical to the success of your brand, and also to its perception. This design is often used for marketing materials such as signage and posters, and when used consistently it helps people easily recognize your business.

  • Our secondary logo set is a set of supporting elements that can be used for different applications. You can use them as a secondary or complementary visual mark, or in situations when it is not feasible to use your main logo, like on small screen devices or mobile apps.

  • Our carefully curated brand color palette is an essential part of the design process. The colors we choose will represent your brand's personality and are used in everything from your logo to business card, website and so on. We carefully select each color to reflect your tone and reach your target audience.

  • A typography suite is a collection of typography elements used to create a consistent and cohesive visual identity for a brand. It typically includes a set of typefaces, font sizes, weights, and styles, as well as guidelines for their use across various branding materials.

  • Brand patterns are typically created using a combination of shapes, colors, and textures that are in line with the brand's visual identity and messaging. They can be used to add visual interest, convey a brand's personality, and reinforce brand recognition.

    Examples of brand patterns include geometric shapes, floral or organic designs, stripes, chevrons, or any other visually appealing design element that can be repeated in a seamless pattern. Brand patterns can be used as a background, border, or accent to add interest and variety to brand materials

  • Mockups are visual representations of how a brand identity will look in the real world, created to help visualize how a brand will appear across different mediums and platforms. They are essentially digital or physical models that showcase how a brand's logo, colors, typography, and other design elements will appear in various contexts such as business cards, letterheads, websites, packaging, and more

  • A brand style guide is a document that outlines the guidelines and standards for the visual and messaging elements of a brand. It serves as a reference for anyone who works with the brand, both internally and externally, to ensure consistency and coherence across all communication channels.

Bring Your Vision To Life

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Bring Your Vision To Life 〰️

The Process

Discovery

  • We kick-off with a clarity session to learn about your business, goals, and current business concerns.

    Then solution brainstorming begins to set project expectations, timelines, and budget.

    Here is where your project takes form with a timeline and end goal of getting your business the voice it needs.

    Next, you receive a proposal with an estimate within 48 hours. Upon acceptance of your proposal, your digital brand folder is started which will hold all the building blocks of your project- a questionnaire completed by you to guide your branding element and a competitor analysis we complete to serve as the building blocks of your brand.

Design

  • In the design phase, the building blocks get assembled to form your branding elements. We test project alignment with an initial mood board– a compilation of images that encompass your brand and possible product mockups to ensure your dreams and ideas match the branding elements.

    Once approved, we start to design the entire brand identity– images, colors, fonts, logos, examples, mockups and/or any other brand elements agreed upon in the planning phase. Your business dreams come to life as your brand gets a unique voice.

Delivery

  • Now your brand package is almost complete. We present you all the elements for your approval or feedback. We use your feedback to fine-tune your elements letting your business voice ring true from the start of the project to the end.

    Once you are happy with your elements, we package all the final files and give them to you.

    Now, it’s your turn to branch out into the world confident in your new voice.

What Our Clients Are Saying

  • “Working with Benthic Studio was a dream come true. Irlanda has worked with so many brands I admire and gave me the same patience, respect, and attention I'd heard about. I came into this process with vague ideas, and Irlanda took my vision and brought it to life. She listened carefully to all of my critiques and created a visual representation of my brand that felt true to me and my ideal audience. I finally feel like I can be proud of my online presence. Thank you, Irlanda!”

    Joanna F

  • “As the owner of a digital marketing agency, I've trusted Irlanda both with my own agency branding and marketing collateral as well as with the branding of my clients. She's responsible, communicative, hard-working, and prompt. Most importantly, she's a super talented designer who's been able to show me her skills on a wide range of projects with different requirements and target audiences. If someone asks me for a graphic designer recommendation, Irlanda is the first person who comes to mind.”

    Laryssa W

  • “Irlanda worked her magic on a very sentimental project for me and I could not be more thrilled with the result. Irlanda was able to create a beautiful custom wedding invitation for my brother's wedding that exceeded my expectations. Working with Irlanda was super easy, and she completely understood the vision I was going for. Needless to say, it was a HUGE hit!”

    Sawyer B

  • “Don’t look anywhere else and book Benthic Studio for your business branding, logo, etc. Working with Irlanda on my logo was one of the best parts of starting my private practice. I was first overwhelmed by this task when business planning but the process and systems set up by the studio made the process fun and collaborative. Everyone compliments my logo and every part of the process was intentional, something you don’t see in services. I recommend them to anyone I meet!

    Natalia V

  • “If you're needing someone who can settle down your nerves for how intimidating a project can be, who has extensive experience and can thoughtfully piece your inspiration together to create something completely unique for you, Benthic Studio is who you can trust! Because that's exactly what they've done for me time and time again!”

    Cinthia J

  • “I am so happy with my experience working with Irlanda! After 7+ years in business, I knew it was time to elevate my brand. From the initial project onboarding, Irlanda was extremely attentive to detail and took the time to dissect every aspect of my business. She quickly grasped my audience, voice, and vision for how I wanted this next phase of my business to feel and was receptive to all feedback during the revision process. I am so proud of the brand that she's helped me create with a look + feel that finally represents my expertise. Thank you, Irlanda!”

    Kellen D

Questions? We’ve Got Answers.

  • Because we tailor the package specifically to your business needs, pricing will depend on the project scope. We can discuss the budget in our clarity session to make sure it’s the right time to invest in branding.

  • Absolutely! Branding is an investment. We offer payment plans to suit your needs without compromising deliverables.

  • In our clarity session, we will guide you through a proposed timeline depending on your launch date. Projects take from 2 weeks to 2 months.

  • Yes! We can start from scratch or create a total rebrand.

  • Yes. We use Squarespace as a website platform for all designs. Book a clarity session to learn more.

  • Yes– we can create social media templates, presentation templates, sales sheets, and more.

    These add-ons can be a part of your brand package or separate projects.

Big dreams, bold brands. Shall we?

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